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why did pepsi blue fail

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This happens fairly frequently with another PepsiCo product line, Gatorade. But it absolutely did not catch on — in fact, it completely bombed — and the story of why Crystal Pepsi failed is a weird one that involves consumer anxiety, mind games, sneaky competitors, a bit of corporate sabotage, and Nazis (for real). Crystal Pepsi, Pepsi Blue and Pepsi Ice Cucumber are other flavors that failed to win over consumers. Source: businessinsider.com. Pepsi Blue was launched in mid-2002 and discontinued in Canada and the United States in 2004, although it remains available in the Philippines and Indonesia. A time when I failed was towards the end of my school year second semester, when in the tenth grade studying for my Honors Biology class. But it absolutely did not catch on — in fact, it completely bombed — and the story of why Crystal Pepsi failed is a weird one that involves consumer anxiety, mind games, sneaky competitors, a bit of corporate sabotage, and Nazis (for real). Despite heavy promotion, the taste of Pepsi was the main reason why it failed. Pepsi Blue was produced to compete with Vanilla Coke, but it failed on the market. 2012-07-31 18:39:46 2012-07-31 18:39:46. Pepsi Blue (also known in The Philippines as "Pepsi Pinas", and in Mexico as "Pepsi Blue Spice") was a Pepsi cola flavor that was first released in stores in August of 2002 and then later discontinued in May of 2004 in the United States and Canada. Share. Pepsi Blue was launched in 2002. The flavor of Pepsi Blue was described by Pepsi only as "berry" and described by drinkers as like blueberries or raspberries, or similar to cotton candy with a berry-like after taste and much more sugary … As I mourned the news, I wondered why Pepsi Blue had failed. Not being a market analyst I can only make some armchair guesses as to what happened. Share. Marketed as a berry cola fusion drink, consumers were of the opinion that it tasted like cotton candy with an aftertaste of berry. The Pepsi logo of 2008, cost $1,000,000 The BBC logo, designed in 1997, cost $1,800,00 The BP’s redesigned logo of 2008 cost $211,000,000. Fox and Michael Jackson did a series of popular Pepsi ads as well. Pepsi blue failed due to the target market who was this soda really for. It was advertised as a morning drink but failed during its test marketing stage, and in August 1990, it was discontinued due to low sales in most regions. This isn’t necessarily the case, however, since both companies have different marketing goals and different definitions for what “success” means. Pepsi A.M. was a variant of Pepsi which was brown in color, similar to Diet Pepsi A.M., Pepsi Kona, Coca-Cola BlāK. A prime … David…, Other popular slogans include "Nothing Else is a Pepsi," "It's the Cola," "Generation Next," "Something…. Think: Pepsi Blue, New Coke, Fanta Green Apple etc. 491 - 500 of 500 . Not only did it fail miserably, but the title of the product also took on a new meaning (probably much to Pepsi's chagrin). But in 1992, Pepsi would suffer a product failure of its own when the spin-off Crystal Pepsi failed to impress Generation X buyers. Pepsi ran a limited run of the soda in a limited market, and it performed well. As of 2009, Pepsi had more than 750 exclusive contracts with colleges. Pepsi was trying to project global a message of unity, peace and understanding. Not only did it fail … Marketers working for PepsiCo posted undercover to online forums, attempting to drum up word-of-mouth excitement about the Pepsi Blue product. CBS News also indicates that, due to the product's high-profile failure, the phrase "Pepsi Blue" has since become a code word amongst online consumers to label corporations that attempt to aggressively, but covertly, market to Internet users. A Time When I Failed. Pepsi Blue was introduced in 2002 to compete with Coca-Cola's Vanilla Coke brand. Part of their campaign involved an agressive linking and word of mouth effort online. All other extensions, even Diet Coke, Diet Pepsi, Coke Zero, etc. For a company that gets a lot of flack for its Crystal Pepsi creation, let’s not forget that they also tried their hand at another beverage that flopped—one Pepsi Blue. Pepsi A.M. was a variant of Pepsi which was brown in color, similar to Diet Pepsi A.M., Pepsi Kona, Coca-Cola BlāK. As we already covered, it was not incorporating Kendall Jenner that caused their failure, but how the message was delivered. Pepsi Blue was discontinued in 2004 due to controversy surrounding the use of Blue 1, a food dye banned in some countries, and an aggressive marketing strategy that may have alienated consumers. The target market must have been children because no adult would want to drink a blue soda. Red to symbolise cola and blue to differentiate the brand from Coca-Cola. This conclusion seems to be based on the assumption made by an interviewee who doesn’t work at Pepsi. This page is about Pepsi, and its other divisions discontinued brands and flavors that was released in some part of a month within the year that they released it, that they meant to be a permanent addition to their line up, but the sales about the flavor, popularity, and the branding about the soda started to fail, and then discontinued for a while after the soda's release. To complement the launch of Pepsi Blue, the company came up with a major promotional drive Pepsi Predikta Jackpot. Pepsi Blue was produced to compete with Vanilla Coke, but it failed on the market. Answer. In India Pepsi Blue was introduced into the market before few months of Cricket world cup 2003, a lot of advertising is done but it remained as a disaster in the market Then a post marketing research has been done on this disaster,the research covers all the aspects regarding the marketing of soft drinks in the market. Such figures would seem to suggest that Coke is the winner. So why did Pepsi's ad fail? The awareness of the Pepsi Perfect product isn’t even a blip on the radar of public consciousness which is nearly diametrically opposed to the awareness behind the Back to the Future series. Why did Pepsi Blue fail? Orbitz. There is a something in the original product, call it the X Factor, and that’s what leads to the addict-ability. It picked red and blue as the brand’s colours. Top Answer. *Disclaimer: All information on this site is intended for entertainment purposes. The internet responds to Pepsi’s epic ad fail Pepsi used Kendall Jenner and an iconic protest image to sell soda this week, and the internet is not having it. Pepsi Blue. In the early 2000s, PepsiCo Inc. developed a business strategy that included aggressive marketing and the creation of new flavors for its soda brands. Pepsi Blue was first announced in 2002, described by CNN as a "blue-hued berry-flavored cola" that was aimed squarely at teenagers. Pepsi introduced Lemon-Lime Slice in an effort to compete with 7-Up and Coca-Cola’s Sprite in 1984. Orbitz is the only drink on this list that contained floating lumps of solid food. Why did Crystal Pepsi fail to fizz? Pepsi introduced Lemon-Lime Slice in an effort to compete with 7-Up and Coca-Cola’s Sprite in 1984. , I wondered why Pepsi Blue was produced to compete with Coca-Cola, RC cola also started in Georgia in... Cola fusion drink, consumers were of the soda in a blonde wig, in the Kingdom! 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